Aldipress Gussetpocket

Product: Sample business envelope

Customer: B.V. Aldipress

Credits: Design Frank Zwaal – Concept department

Customer question:

We would like to develop gift packaging for magazines, in an envelope-like form with a print. Perhaps this can be taken into account with the size of the magazines.

This sample business envelope is made of 170 gram white kraft FSC paper. This is the heaviest grammage that we can process mechanically. This strength was chosen so that several magazines could be packaged well protected.

The size is more than A4, so that all common magazines can easily fit in it.

The flap is equipped with a self-adhesive adhesive strip. The consumer can easily close the envelope and use it as gift packaging.

The unique design of these envelopes creates a beautiful whole with the matching displays. The whole has a striking character on the supermarket shelf. There is a barcode on the back that is scanned at the cash registers.

The printing is in two colors (black & PMS 021).

Customer response:

“Magazines are a nice gift to give and receive. That’s why we were looking for a nice gift packaging for a magazine promotion at a food retailer.

A universal packaging that appeals to a broad target group and stands out on the shop floor. Together with Keiren we looked at the most suitable type of packaging and ended up with the sample envelope. In combination with the cheerful design, it has become a beautiful, simple packaging, of good quality so that even heavy magazines can be beautifully packed.

Thanks to the good collaboration with Keiren, the design for the packaging came into its own.

We have received very positive reactions from consumers and customers, the packaging has contributed to the success of the promotion.”